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How YouTube is Changing and What That Means for Brands

Until recently the best way to launch a new video was to: (1) create content that was unique, compelling, and entertaining or informative; (2) write optimized titles, tags and descriptions for your content; and (3) share your content with relevant blogs, sites, and online communities. Today, that’s simply not enough to ensure that your new video […]

By |July 2nd, 2014|Categories: Uncategorized||Comments Off

9 Mistakes Entry-Level Bloggers Make

I’ve seen the good, the bad and the ugly of business blogging, a crucial leg of any content marketing campaign. Most corporate-sponsored blogs are subpar, ones full of promotional content that don’t actually work for the company.

It isn’t always the writer’s fault. Rather, it’s a combination of how the blog was launched, the support that keeps it going […]

By |June 18th, 2014|Categories: Uncategorized||Comments Off