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How YouTube is Changing and What That Means for Brands

Until recently the best way to launch a new video was to: (1) create content that was unique, compelling, and entertaining or informative; (2) write optimized titles, tags and descriptions for your content; and (3) share your content with relevant blogs, sites, and online communities. Today, that’s simply not enough to ensure that your new video […]

By |July 2nd, 2014|Categories: Uncategorized||Comments Off

9 Mistakes Entry-Level Bloggers Make

I’ve seen the good, the bad and the ugly of business blogging, a crucial leg of any content marketing campaign. Most corporate-sponsored blogs are subpar, ones full of promotional content that don’t actually work for the company.

It isn’t always the writer’s fault. Rather, it’s a combination of how the blog was launched, the support that keeps it going […]

By |June 18th, 2014|Categories: Uncategorized||Comments Off

Don’t delete your Google+ profile just yet

Everyone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network.
The headlines read:
• “Google+ Is Walking Dead.”
• “Is Google+ Really Walking Dead?”
• “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.”
• “Google+ Isn’t […]

By |July 31st, 2012|Categories: Audio, Design, Photo|Tags: |Comments Off

The Facebook reach problem: Pay to play or walk away?

Facebook has come under a lot of scrutiny lately for seemingly forcing brands to pay to reach their fans.One of the first reports on this issue was a March 3 article by New York Times “Bits” columnist Nick Bilton. In the article, “Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost,” he offers […]

By |July 31st, 2012|Categories: Creative, Photo|Tags: , , |Comments Off

The social networks that deliver the most-engaged users

YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according toa recent report from Shareaholic.
In its analysis, the company examined the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On […]

By |July 31st, 2012|Categories: Design, Photo, Videos|Tags: , , |Comments Off

How Video Marketing Creates Immediate SEO Results

You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.”
Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric.
But what’s more […]

By |July 31st, 2012|Categories: Creative||Comments Off

The 5 P’s of Content Marketing

Everyone’s abuzz about content marketing these days, and for good reason. While advertising isn’t dead, the digital age has spawned a brave new era for today’s marketer. “Selling” doesn’t work like it used to. But informing, educating, and even doing a little entertaining, does.

That’s content marketing: Providing information of value that convinces an audience you are […]

By |July 31st, 2012|Categories: Audio, Design||Comments Off

Nunc Tincidunt Elit Cursus

Quisque ligula ipsum, euismod a vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam […]

By |July 31st, 2012|Categories: Design, Photo||Comments Off